Hip Hop’s Southern Migration By: A-Jay (ToDa) Singletary


I guess the saying “ what goes around, comes around ” still holds truth to this day. In a world where we hear what was heard before. Whether it’s through word of mouth or rhyme in the beat what goes are comes around as history repeats. Towards the late 80’s early 90’s Hip Hop had become a way of life and needless to say it was an “up north” thing. In the 80’s Hip Hop was dominated by East Coast rappers such as RUN DMC, PUBLIC ENEMY, GRANDMASTER FLASH & THE FURIOUS FIVE, ERIK B & RAKIM, but on the West Coast a group going by NWA were putting California on the map. In the 90’s the West Coast produced more artist such as SNOOP DOGG, 2PAC, and the East Coast kept a tight grip on the Hip Hop game with the emergence of BIG L, NAS, JAY-Z, and BIGGIE SMALLS.

It wasn’t until around 1995 when southern rap started to stake it’s claim in Hip Hop. Pioneers like UGK brought the gold grills, slabs and southern pimpin’ to the game. Giving the industry and fans something new to analyze. Perception was that if you were in the south you couldn’t make it from the south, but OUTKAST challenged the status quo after linking up with WU-TANG and making a hit “Skew it on the Bar-B”! OUTKAST went on to win multiple Grammy awards catapulting the south to new heights. That provided the stepping stone needed for the next wave of southern artist such as SCARFACE, LIL WAYNE, LUDACRIS, T.I. who has helped to keep the south relevant and some would even say taking over the game. Now in 2012 the South is stronger than ever and growing! Their represented heavily by major players in the game and at the top of that list is LIL WAYNE, the self proclaimed “best rapper alive“. Confidence or cockiness even with JAY-Z still in the game. That is a bold statement, but a statement nonetheless and with JAY-Z getting up in age it’s only a matter of time until he has to pass the keys to the game. The door into the industry seems to be wide open in the south. Is that because of the new diversity being brought from the south? or is it that Hip Hop as it originated has lost it’s dominance as did others before.

The diversity that the southern artists bring to the Hip Hop table I believe is a gift and a curse. A gift of something new and innovating, especially when the tracks are laced with lyrics with a message and a curse of tainting what Hip Hop stood for if it’s neither rhyme nor reason.

Either way the south has made a stand and they don’t plan on going anywhere. Music is a way of life and an outlet to many, and the southern rappers are expressing themselves loud and clear. So maybe it’s not the emergence of southern rappers. It could be them taking back what once was essential theirs.

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